What a Midtown medspa audit looks like
This page is the audit format we send management — plain language, screenshots, and a clear path from brochure site to Patient Revenue Platform. AestheticBiz itself is the “after” demo.
In plain English: patients find you on Google Maps, then land on a site that feels older than your prices. Booking sends them to Square. Gift cards and retail are missing or broken. Loyalty is not part of the story.
AestheticBiz shows the rebuild: on-brand booking, featured shop, gift cards, points, and a homepage that looks like a US$10k practice.
Before — what we typically find
Screenshots from a live Midtown audit (anonymized pattern). Same problems show up across US aesthetic clinics.
Brochure layout, thin hierarchy
- Hero does not sell the brand — generic stock or weak typography for Madison Avenue pricing.
- Services buried — accordion lists instead of priced treatment cards with imagery.
- No retail path — products not on the homepage as revenue.
Mobile PageSpeed in the 40s
- Heavy home page — multi-megabyte loads punish paid ads and Maps traffic.
- Plugin booking — third-party widgets slow first interaction.
Titles and headings that do not compete
- Duplicate / thin titles — Google snippets look like a template.
- No question-led pages — patients searching “best facial Midtown” get nothing useful.
After — AestheticBiz demo
Custom booking
Treatment → date → time → details inside the brand. CRM lead + confirmation path.
Gift cards + shop
Working commerce surfaces on the homepage — not 404 menu links.
AestheticBiz Points
Return visits and basket size — loyalty as a revenue system, not a gimmick.
Speed-first Next.js
Modern stack ready for Vercel / Cloudflare — target 90+ mobile when launched.
Keep doing this
- Brochure site with Square exit
- Broken Store / Gift Cards URLs
- No loyalty story on-site
- Hope Maps reviews close the sale alone
Build AestheticBiz-class
- Patient Revenue Platform (this demo)
- Book + shop + gifts + points in one brand
- Audit → mockup → deposit → launch
- Website matches Midtown pricing
Ready for your own audit + mockup?
US$10,000 Patient Revenue Platform · 50% deposit to start · 50% pre-launch. This site is the live demo on aestheticbiz.site.
Book a Discovery Call →