AestheticBizBy CRM Solutions Book a Discovery Call

For established aesthetic & med-spa practices — five years trading or more

In 90 days, stop losing full-fee patients to clinics that are not better than you — only easier to book.

We do not build websites. The 90-Day Full-Fee Patient Platform builds the online business behind your practice — booking, retail, rewards and reputation working as one system — so the patients who can afford your best work stop quietly choosing somebody else. Founder-led. Three practices per quarter.

Book a 20-Minute Discovery Call

Twenty minutes, no pitch deck, no slide about our values. If it is not a fit, I will say so in the first five minutes and give you back the other fifteen.

Or walk the live demo practice first →

This is deliberately not for everyone.

I build one practice at a time, personally. That makes me expensive and slow, and it makes me wrong for most clinics. Read both columns honestly before you book anything.

Worth your twenty minutes if

You have been trading five years or more and your clinical reputation is genuinely good.
Your website is three years old or older, and you already know it.
Most new enquiries ask for your cheapest treatment instead of your best one.
You carry retail stock that the website has never once sold for you.
You are the owner. You can decide this without a committee.

Please don’t book if

You opened in the last year and are still finding your feet.
You are collecting quotes and the lowest number wins.
You want a brochure site that looks nice and does nothing.
You want to be talked out of your prices rather than helped to defend them.

Why full-fee patients quietly leave

It never arrives as bad news. It arrives as a polite question.

Are you upgrading your website soon?
Can I not order online?
I tried to book last night — there was nowhere to do it.
My friend recommended you. I couldn’t find a single review.

You answered every one of them kindly and went back to work, because somebody was waiting in the room. None of them sounded like a crisis — which is exactly what made them dangerous. A crisis gets a meeting. A polite question gets a nod.

And those are only the ones you heard. The referral who looked you up at half past nine, found nowhere to book and nothing to read, and opened the next result instead never said anything at all. You will never know her name. You will only see her as a quarter that is slightly smaller than it should have been.

You are not losing to better clinicians.
You are losing to easier ones.

The mechanism

Ninety days. Three phases. You are needed for three conversations.

Days 1–15
The Audit
I go through your practice the way a patient does — on a phone, at nine at night, with no patience. Every place the enquiry leaks, every place the price gets argued down, every place the retail dies. You get the findings whether or not we build anything.
Days 16–70
The Build
Your front door is rebuilt around full-fee patients: booking that finishes on your brand, treatment pages that justify your pricing before the consult, retail that sells after the visit, rewards and gift vouchers that bring people back, and reviews working where new patients actually look.
Days 71–90
Launch & Handover
It goes live, your team is trained on it, and you are shown exactly how to run it without me. No retainer trap. No junior taking over. You own the asset outright.

What day 91 looks like

Picture the Tuesday after launch.

Patients who book at eleven at night without speaking to anyone
Enquiries that ask when you are available, not what you charge
Retail that sells while the clinic is closed
Reviews arriving without your front desk having to beg for them
A front door that finally matches the standard of the work

Not louder. Not busier. Calmer, fuller, and worth considerably more.

Practitioner consulting with a patient in clinic

Proof you can open in another tab

I do not have a wall of testimonials. I have work that is live.

Judge it the way your patients judge you — by what happens the moment somebody clicks.

Star Aesthetic Centre

Doctor-led aesthetic clinic · Durban North

Twenty years of clinical reputation, finally matched online. Booking, pharmaceutical-grade skincare commerce, rewards and gift vouchers — live and running.

staraesthetic.co.za →

Lava SA

Specialist commerce

A technical catalogue buyers used to need a phone call to understand, rebuilt as a premium buying experience that answers the questions before they are asked.

lava-sa.com →

Storvac Systems

Decision-support commerce

Buyers who could not size their own solution, guided to the right one before a salesperson ever picked up the phone.

crmsolutions.app →

Built by Ignatius Ackermann, CRM Solutions — commercial digital platforms since 2001. You deal with me from the first call to the handover. No junior takes over after the sale.

The offer, without the dance

The 90-Day Full-Fee Patient Platform

A website is a brochure that happens to be online. An online business takes the booking, sells the retail, keeps the patient and asks for the review — while you are asleep. That is the difference between a cost and a machine, and it is the whole reason this costs what it costs.

One practice, built end to end, in ninety days. You own the asset outright at handover — no monthly licence, no platform you can be evicted from, no retainer you have to keep paying to keep the lights on.

I take three practices per quarter because I build them myself. When the quarter is full, the next start date is the following one. That is the only scarcity here and it is arithmetic, not a tactic.

The deposit-back guarantee

At day 15 you see the audit and the design direction. If you do not want to continue, say so and your deposit is returned in full — and you keep the audit. You risk a fortnight of email, not five thousand dollars.

For practice owners

What is one extra patient a week worth to you?

Not a guess. Your rent, your salaries, your fees — and the profit number at the end of it.

Most owners have never put this on paper.

Your rent, your staff and your utilities do not change when one more patient walks through the door. That is why a rounding error in volume is a landslide in profit — and almost nobody runs the arithmetic.

Replace every figure with your own — rent, salaries, fees, retail
Rename your treatments, add the ones we missed
See the monthly and annual difference the moment you type

Open the profit calculator →

Two minutes. No sign-up, no email, no download — nothing you type ever leaves your browser.

Net profit / month

TodayUS$17,560

One patient a week laterUS$23,462

+34%more profit from 2.4% more patients

Example figures. Put your own in and the numbers move with you.

The questions owners actually ask.

Why should I trust this when you have one aesthetic clinic to show me?: You shouldn’t trust it. You should open it. Star Aesthetic is live, it is doctor-led, and it does everything I am describing — go and book a fake appointment on it. Then open this demo practice and do the same. Twenty-five years of building commercial platforms is behind it, but the work is the argument, not the CV.
US$10,000 is a lot for a website.: It is — which is exactly why I stopped building them. A website is a brochure that happens to be online, and you can buy one for a tenth of this. What gets built here is the online business behind the practice: it takes the booking, sells the retail, keeps the patient and asks for the review, while you are asleep. If it recovers three full-fee patients a month it has paid for itself before the year is out. If you don’t believe it will, the call will be short and neither of us wastes a morning.
I don’t have time to manage a project like this.: That is the point of the 90 days being structured. You are needed for roughly three conversations: the audit findings, the design direction, and the sign-off before launch. Everything between those is my job, not yours.
What happens to my existing bookings and patient data?: Nothing breaks. We migrate what you have, keep what is working, and cut over on a date you choose. No practice goes dark during a rebuild.
Do I get locked into a monthly fee?: No. You own it outright at handover. Hosting and support are available if you want them and optional if you don’t.

You have already built the hard part.

The skill, the reputation, the room full of people who trust you with their faces — that took twenty years and cannot be bought. This is the part that carries it forward, and it takes ninety days.