Retain
Loyalty Points
A visible reward for coming back, so repeat visits stop depending on the patient remembering you.
Live in demo
What it is
A points programme where treatments and product purchases earn a balance the patient can see and spend. On the demo it runs at roughly five percent back, earned automatically at checkout.
Why it matters to your bottom line
- A new patient costs money to find. A returning patient costs nothing, so the second visit is dramatically more profitable than the first.
- It gives a reason to choose you over a cheaper option nearby that is not holding any of their accumulated value.
- It raises basket size without a staff script. A patient with points near a threshold will add the serum.
- It creates a reason to make contact that is not a sales message — a balance reminder is welcome in a way that a promotion is not.
How it works here
Earn
Points accrue automatically on treatments and retail at checkout — nothing to stamp or remember.
See
The balance is visible to the patient, which is the entire mechanism. Points nobody can see change no behaviour.
Spend
Balances come off treatments or products, bringing the patient back into the practice to use them.
See it working
This is live on the demo practice — use it rather than take our word for it.
Questions owners ask
- Is this not just a discount?
- A discount is given away at the moment of sale and never returns. Points are earned now and only cost you anything when the patient comes back — which is the behaviour you were trying to buy.
Related
Want this working in your practice?
A short Discovery conversation is enough to know whether it belongs there — and what it would cost to keep doing without it.