Platform glossary
Every moving part, in plain language.
One page per component: what it is, why it matters to your bottom line, how it works here, and — stated honestly — whether it is running on this demo today, included when we build your practice, or still on the roadmap.
Wherever one of these terms appears elsewhere on the site, hovering over it shows a one-line summary and a link back here.
Capture
Getting the right people to find you and identify themselves.
Convert
Turning interest into a booked, paid appointment.
- Live in demo
Online Booking
Patients book an appointment on your own site, at any hour, without being handed off to a third-party screen.
Read more → - In the platform package
CRM
One place where every enquiry, patient and follow-up lives, so nothing depends on somebody remembering.
Read more → - Live in demo
Voice Guide
A spoken guide on the site that explains the business system to owners — this is Adel, and you are using her now.
Read more → Missed-Call Text-Back
An automatic text to anyone whose call you could not take — currently next phase, not live.
Read more →- Live in demo
Profit Calculator
An editable model of your own practice showing what one extra patient a week does to annual profit.
Read more →
Commerce
Earning beyond chair time.
- Live in demo
Online Retail
Selling the skincare you already stock through your own site, so product moves when the clinic is closed.
Read more → - In the platform package
Upsell Funnel
A one or two step offer shown the moment a patient adds to cart — the single fastest way to raise average order value.
Read more → - Live in demo
Gift Vouchers
Prepaid value someone buys for another person — revenue that arrives before any treatment is delivered.
Read more →
Retain
Making the second visit likelier than the first.
- Live in demo
Loyalty Points
A visible reward for coming back, so repeat visits stop depending on the patient remembering you.
Read more → - Live in demo
Video Reviews
Patients record a spoken review on camera instead of typing one — proof that is far harder to doubt than text.
Read more → - In the platform package
Marketing Automation
Follow-up that happens on its own — the reminder, the reactivation, the seasonal campaign nobody has time to send.
Read more →
Measure
The arithmetic underneath all of it — the numbers that decide what you can afford.
- In the platform package
Customer Acquisition Cost (CAC)
What it actually costs you to put one new patient in the chair, once every rand of marketing is counted.
Read more → - In the platform package
Cost Per Lead (CPL, CPC, CPM)
What one enquiry costs you — and the three abbreviations every advertising platform reports it in.
Read more → Average Lead Value
What one enquiry is worth to you on average — the number that tells you what you can afford to pay for the next one.
Read more →Lifetime Value (LTV)
What one patient is worth across the whole relationship, not the first appointment — treatments, retail and referrals included.
Read more →LTV:CAC Ratio
What a patient is worth divided by what they cost to get — the single number that says whether the business can scale.
Read more →- In the platform package
Average Order Value (AOV)
What a patient spends in a single visit — the number that moves fastest when the offer is structured well.
Read more → - In the platform package
Repeat Rate (Rebook Rate)
The share of patients who come back within a set window — the most under-measured number in aesthetic practice.
Read more → Attrition (Churn)
The share of patients who quietly stop coming — the leak that has to be refilled before any growth counts.
Read more →- Live in demo
Payback Period
How long it takes a new patient to repay what you spent acquiring them — the number that governs cash flow.
Read more → - Live in demo
Front End & Back End
The first sale versus everything that follows it — and the reason the first sale is the least profitable one you make.
Read more → - In the platform package
Speed to Lead
How long an enquiry waits before a human responds — the cheapest conversion improvement available to any practice.
Read more →
Why the status labels matter
- Live in demo
- Working on this site right now. Click through and use it yourself.
- In the platform package
- Built for you when CRM Solutions builds your practice. Not on the demo, because it has to be configured around your treatments and your patient list.
- Next phase
- On the roadmap and not yet available. Named here so the plan is clear — never described as though you could have it tomorrow.