Capture
Funnel
The path a stranger takes from first finding your practice to becoming a patient who returns and refers.
Live in demo
What it is
A funnel is simply the ordered set of steps somebody passes through between not knowing you exist and paying you money — and then the steps that bring them back. It is called a funnel because each stage loses people. The question is never whether you have one; every practice has a funnel. The question is whether anyone designed it, or whether it happened by accident.
Why it matters to your bottom line
- Most aesthetic practices lose the majority of interested people at one or two specific points, and cannot say which. The commonest is the gap between interest and booking: somebody decides at nine at night and has nowhere to complete it.
- Fixing a leak costs far less than generating more traffic. If a hundred people reach your site and four book, moving four to six is a fifty percent revenue increase with no extra marketing spend.
- A designed funnel is measurable. You can see where people stop, which means you can argue about evidence instead of opinion.
How it works here
Capture
Somebody arrives — from search, a referral, an ad, or a card in a bag — and lands on pages built to be found and to be trusted. The Skin Assessment gives the undecided a low-commitment first step.
Convert
Interest becomes a booked appointment without leaving your brand. Enquiries land in one place with the patient's name, need and intent attached, rather than in a voicemail nobody checks.
Commerce
The relationship earns beyond chair time — retail after the visit, gift vouchers bought by people who have never visited, deposits taken up front.
Retain
Reviews are collected rather than hoped for, loyalty gives a reason to come back, and past patients can be reactivated rather than replaced.
See it working
This is live on the demo practice — use it rather than take our word for it.
Questions owners ask
- What do I have to do to run this after handover?
- Far less than you would expect, because the point of the design is that the front door works without a person operating it. You own the asset outright and are shown exactly how it runs. Where a human is genuinely needed — following up a hot enquiry, for instance — the system tells your team who to call and why.
- Where do most clinics leak?
- After-hours booking is the largest single gap, followed by retail that has no online path and reviews that are never asked for. The profit calculator lets you put your own numbers against the first of those.
Related
Want this working in your practice?
A short Discovery conversation is enough to know whether it belongs there — and what it would cost to keep doing without it.